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The Invisible Flywheel #14

marketplace design

The Invisible Flywheel #14

Nivoda quietly transformed one of the most traditional supply chains in the world... diamonds. This edition explores how a B2B marketplace turned complexity into clarity, lowered risk, and created a flywheel of growth that every product team can learn from.

The JTBD Mindset: Stop Building, Start Solving #13

product strategy

The JTBD Mindset: Stop Building, Start Solving #13

What do successful products really have in common? They help users make progress. This edition unpacks JTBD and Outcome-Driven Innovation, and how they turn customer needs into a roadmap that wins.

The KJ Method AKA Affinity Diagram #12

The KJ Method AKA Affinity Diagram #12

When you have 50+ ideas swirling and no clear path forward, the K-J Method (Affinity Diagram) helps you organise them into 5-7 actionable themes, turning chaos into clarity for product teams and mentors.

Zapier’s Loop of Growth #11

Zapier’s Loop of Growth #11

What if your product could sell itself? Zapier’s Template Library shows how no-code workflows and smart UX design become the engine of growth. Lessons for PMs ahead.

Amazon's Cancel Trap #10

Amazon's Cancel Trap #10

What can a $2.5B settlement, 35M frustrated customers, and a cancellation maze teach us about product design? Let’s unpack Amazon Prime’s infamous “Iliad Flow” and see what product teams can learn about building (and breaking) user trust.

Via’s Journey #09

Via’s Journey #09

What can a $5 shuttle, a failed rideshare, and a bold pivot teach us about product strategy? A deep dive into Via’s journey from consumer app to TransitTech leader, and what product teams can learn.

My Daily Toolbox #08

My Daily Toolbox #08

Running my own business means juggling product strategy, content, and client work. From Notion and Miro to GPT, Perplexity, and Canva - this is the daily stack that keeps it all moving.

The "IKEA" Effect #07

The "IKEA" Effect #07

What can a maze, a flat-pack, and a bit of DIY teach us about great product strategy? A deep dive into IKEA’s business model, design choices, and the psychology behind its global success — and what product teams can learn from it.

Magical Number Seven #05

product management

Magical Number Seven #05

Seven is more than a number. Across cultures, it symbolizes harmony, structure, and clarity. In product management, it simplifies complexity - breaking down strategies, aligning teams, and fostering shared understanding. Discover how this number transforms ideas into actionable insights.

Embedded BI Software #04

Embedded BI Software #04

Explore the embedded BI market, learn from real-life examples, and find the right solution to drive insights and enhance user experience.

From Excel to AI #03

project management

From Excel to AI #03

Product management tools evolve constantly. Are your tools still serving your needs? From Excel's enduring power to AI's emergence, choose wisely. A thoughtful tool migration can transform team productivity and innovation. Don't chase trends - pick tools that genuinely enhance your workflow.

Rebranding Japan Airline #02

Rebranding Japan Airline #02

A strong brand identity is crucial. Is your brand's design relevant? Inspired by Japan Airlines, consider a rebrand. Ensure consistent messaging and visuals. A well-executed rebrand can boost brand awareness and engagement.

The Product Palette #01

The Product Palette #01

Welcome to Product Palette 🎨 Join me, Tanya, as I share a decade of insights in tech and product management. From real-world strategies to creative solutions, this newsletter is your guide to blending data, design, and purpose. I'm here to bring color and clarity to your product journey.