About this site

Velonova.io is an independent publication founded by Tanya Rofman in October 2024. Tanya shares stories from product growth - from UX and business models to strategy, systems, and innovation.

By subscribing, you get full access to every article, plus insights delivered straight to your inbox. No fluff, no endless scrolls - just lessons you can use tomorrow to build products that grow and businesses that last.

What makes Velonova different

• Tanya has over 10 years of hands-on experience bridging strategy and execution across SaaS, B2B, B2C, and emerging tech spaces. 
• She lives and breathes innovation - always exploring the latest tools, trends, and user needs. Research meets real-world application here. 
• She mentors, consults, and creates - helps individuals and teams sharpen their product thinking, improve UX and retention, align around business goals, and move faster without sacrificing quality.