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A collection of 5 posts

Via’s Journey #09

Via’s Journey #09

What can a $5 shuttle, a failed rideshare, and a bold pivot teach us about product strategy? A deep dive into Via’s journey from consumer app to TransitTech leader, and what product teams can learn.

The "IKEA" Effect #07

The "IKEA" Effect #07

What can a maze, a flat-pack, and a bit of DIY teach us about great product strategy? A deep dive into IKEA’s business model, design choices, and the psychology behind its global success — and what product teams can learn from it.

Rebranding Japan Airline #02

Rebranding Japan Airline #02

A strong brand identity is crucial. Is your brand's design relevant? Inspired by Japan Airlines, consider a rebrand. Ensure consistent messaging and visuals. A well-executed rebrand can boost brand awareness and engagement.

The Product Palette #01

The Product Palette #01

Welcome to Product Palette 🎨 Join me, Tanya, as I share a decade of insights in tech and product management. From real-world strategies to creative solutions, this newsletter is your guide to blending data, design, and purpose. I'm here to bring color and clarity to your product journey.